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2023/24

Annual Report

Committed to providing Manitobans with access to products and services that support independent living.

Healthy Community Partnership Grant: Enriching the lives of manitobans
Annual Report- Guiding Principles

Our Mission

We are deeply committed to providing Manitobans with access to products and services that support independent living, while engaging a network of partners.

Our Vision

To create a connected care model that allows individuals to live their lives with as much independence as possible.

A Record-Breaking Year

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6,263 Clients

Working hand in hand with our partners and healthcare professionals across the province, we reached the 6,000-subscriber mark in 2023, helping more Manitobans than ever before live safely at home.

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Impacting the Healthcare System 

Victoria Lifeline positively impacts the health care system, reducing the overall need for EMS and hospital visits: 36.7% of alarms requiring assistance in 2023 were resolved without EMS.

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Over 600 Falls Detected

In 2023, our Lifeline buttons were pressed 113,667 times. 626 falls were detected by our fall detection systems, which means a help call went through without the need of a button press. That's over 600 potential lives saved.

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Our Partner Programs

We are proud to foster that same spirit of collaboration with our 66 partners across the province who deliver the service to 350 Manitoba and First Nation communities. One-third of our clients reside outside of Winnipeg, and because of those dedicated partner programs, we can provide that same caring, personalized service no matter where people live in the province.


We were thrilled to bring 3 new partners into the Victoria Lifeline family in 2023 and we would like to extend a warm welcome to Rock Lake, Cartwright and Manitou! Thank you for helping us deliver the Lifeline service in your communities.

Volunteers are the very heart of Victoria Lifeline

Our medical alert systems are installed by a dedicated group of Home Service Volunteers in Winnipeg and our wonderful office volunteers support operations from scanning and updating client files to conducting post-installation follow-up calls to make sure our clients are satisfied with the service. They are all committed to the clients we serve. Whether they are empowering older adults to live independently or giving a young client the confidence to live on their own, our volunteers give back to the community in so many ways. Each interaction our volunteers have is an opportunity for a meaningful connection with someone who may be otherwise alone and isolated. It is an opportunity to show someone we care, to listen to their stories, to share a smile and hope for a brighter tomorrow.

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Last year, our volunteers:

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Helped 4,590 Clients

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Donated 4,457 Hours of Services

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Travelled 57,588 kms

Breaking Barriers to Safety

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Accessing medical alarms at a subsidized rate.

We are committed to equitable access for our clients, staff and partners while striving to identify and eliminate barriers to service and opportunity. The Victoria Lifeline Subsidy Program aims to provide emergency response devices to all eligible individuals at a subsidized rate so that income is not a barrier to having this potentially life-saving service.


There are currently over 380 clients receiving support through the Victoria Lifeline Subsidy Program.

Meet Ruth!

Last year we interviewed Victoria Lifeline subscriber Ruth who became a TV star in her own right through our CTV commercials. We not only provided peace of mind to her, but to her wonderful family as well.

The Connected Care Program

The CONNECTED CARE program stands as a shining example of what we can accomplish when we work together. Connected Care is a joint program with WRHA HomeCare, Victoria Lifeline, and the Victoria Hospital Foundation. With the program, homecare staff identify clients who are at high risk for falls and refer them to the Victoria Lifeline service. The Victoria Hospital Foundation then funds the activation and monitoring cost for one year. Victoria Lifeline can be the difference between independent living and institutional care for people who are at risk for falls or hospital readmission, and this funding has helped people live safely in their own homes while also supporting their overall health and well-being.

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The Healthy Community Partnership Grant

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2023 Recipients

As a not-for-profit organization, we care deeply about our community and are committed to helping people lead healthier lives through our joint Healthy Community Partnership Grant with the Victoria Hospital Foundation. For many older adults in Manitoba, life can be a constant battle to make ends meet. Despite a lifetime of contributions to their families and communities, some older adults find themselves struggling financially. The rising costs of living, especially the skyrocketing grocery bills are making it difficult for many older adults to maintain a healthy lifestyle. By providing funding to other senior-serving organizations across the province in pursuit of their missions, we can help break down barriers to healthy living.

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Good Neighbours Active Living Centre

(Winnipeg)

Establishing a much-needed Food Pantry specifically aimed to address food insecurity for older adults.

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Bridgepark Manor Inc.

(Steinbach)

Enhance the audio experience for hard-of-hearing individuals using a Wi-Fi system enabling them to take part in various social events and gatherings, helping to combat social isolation.

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Seniors Independent Services

(RM of Prairie Lakes)

Funding an Equipment Loan Program, which provides short-term loans of clean and safe medical equipment to older adults and individuals with disabilities at no cost.

Community Impact

The Victoria Lifeline education team does over 100 presentations a year across the province to both community-dwelling older adults and healthcare professionals. Falls continue to be a serious public health issue as one in three adults aged 65+ will fall each year. Certified in the Canadian Falls Prevention Curriculum, our team can provide education and resources on how to reduce the risk of falling, which in turn can help clients remain at home longer.

For older adults, these free healthy living presentations provide vital information on the importance of staying active, the benefits of proper nutrition, fall prevention tips and so much more. Each attendee is given a take-home package filled with helpful resources that can support their goal of aging in place. Understanding the link between exercise and fall prevention is a key component of the presentations and when we hear that someone was inspired to make a change, it makes everything worthwhile!

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Safe Suite Program

Supporting other non-profit organizations in the spirit of collaboration is a tenant of our guiding principles and we are incredibly grateful to work alongside A&O: Support Service for Seniors. The work they do to support older adults in the community fills a critical need, including their Safe Suite Program. This Program provides temporary housing for individuals 55+, regardless of gender, who are in need of a safe place to stay due to abuse or neglect. Victoria Lifeline provides a personal alert button and communicator unit at no cost for each suite to ensure there is immediate access to help around the clock. In the 2023/24, Safe Suite program worked with 64 older adults needing to leave situations of abuse and three clients entered a Safe Suite during that period.

Senior Living Solutions

For many older adults, healthy aging is about staying independent and living life to the fullest, but as people age, they have an increased risk of falling and of developing chronic health conditions. Because most falls happen at home, older adults are also at risk for long lie times after a fall and worsening injuries. That's where Victoria Lifeline can play a crucial role in helping senior living residents remain safe and independent for as long as possible. It can also provide families with much-needed peace of mind knowing their loved one is protected around the clock. Victoria Lifeline is a value-added feature that can differentiate a building from other senior living facilities. Victoria Lifeline has several building-wide contracts in Manitoba and we brought a new building into our senior housing portfolio in 2023.

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Our Small But Mighty Group!

Thank you to all our Volunteers and Staff! We look forward to another year of collaboration and inspiration!

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Message from Sandra & Nicole

In 2023, Victoria Lifeline was able to help more people live with an extra layer of safety, peace of mind, and independence than any other year in our organization's history. We are so proud of that milestone, which is underscored by the transformative power of collaboration. Incredible things can happen when organizations work together, and the impact it has on some of the most vulnerable people in our community can be life-changing. We’d like to thank everyone who helped make this year a success, including our long-standing partners at Lifeline Canada who provide the equipment and monitoring. Their caring response associates stand on guard for our clients and answer the calls for help day or night. Lifeline Canada is also celebrating a milestone – 50 years of caring as the leading medical alert service provider in Canada. Finally, we'd like to extend a special acknowledgment to our staff and volunteers. We are a small but mighty group and the work we accomplished together is amazing. We are looking forward to another year of collaboration and inspiration!

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